Retirement is often seen as a destination. But we think it should be viewed as one of life’s most important journeys. A journey that needs preparation and an early start, but one that can help achieve the future you want.
But it’s a journey not everybody is quite prepared for. Yet.
Through our family of brands, we want to help people to take the necessary actions to secure the financial future they want. This means supporting people to access information and decision support services at different times of their life as they transition to and through retirement.
By launching innovative products, we can make sure customers are equipped to manage their income across their lifetime. By developing digital tools we are helping people feel more in control of their finances. We also want to help remove any barriers people face in accessing their finances at all times in their life, including when they experience vulnerability.
With no typical path to and through retirement anymore, people need more flexible pensions and long-term savings products.
That's why across Phoenix Group our brands are always introducing new solutions to help support our customers' flexibility.
It’s natural that people have different levels of confidence when it comes to money and saving. We want to help everyone feel in control and so we’re investing in financial education and user-friendly digital tools.
In 2024, we became a signatory of Scotland’s Digital Inclusion Charter which aims to ensure that people can overcome digital access and skills barriers.
Any of us could become vulnerable at some point in our lives as the result of a life event, change in our health, or even an increase in our stress levels. And this can put us at increased risk of financial harm.
Our teams are trained to identify and support such customers with an extra level of care and empathy, flexible products and communications, as well as monitoring for scams.
For more information, read our Sustainability Report.